FAIL (the browser should render some flash content, not this).

Home > Government > Growth Management > CRA

The Winter Haven Community Redevelopment Agency, established in 2000, fosters and promotes community redevelopment activities in two designated districts: Downtown and Florence Villa.

The CRA is a “special district” under Florida Statute. The activities of the CRA are detailed in redevelopment plans customized for each district and include:

  • Infrastructure Improvements
  • Streetscaping or Beautification
  • Affordable Housing
  • Recreation & Park Facility Improvements
  • Economic Development
  • Transportation
  • Neighborhood Enhancement


The CRA, operated by a Board of Directors, includes the five current City Commissioners and two City residents. The board receives input from two advisory committees, one for each district.


CRA is primarily funded through Tax Increment Financing (TIF), a process of capturing property tax revenues that would normally go to Polk County and the City. TIF funds are deposited into a Redevelopment Trust Fund that can then be spent on specific projects or used to leverage additional financing for larger projects.

CRA Redevelopment Plans
Downtown CRA Redevelopment Plan

Florence Villa CRA Redevelopment Plan

CRA Boundary Maps

Downtown CRA Boundary Map

Florence Villa CRA Boundary Map


CRA Agendas

CRA Board Agendas

Downtown Advisory Committee Agendas

Florence Villa Advisory Committee Agendas

CRA Annual Report

2014-2015 CRA Annual Report

Reserved Parking Program

The City of Winter Haven has the ability to lease up to 10% of all individual spaces located within City-owned parking facilities on a year-to-year basis. This includes spaces located in the Downtown Parking Garage and designated City-owned surface lots.

Reserved Parking Program Details & Application

Grant Program

There is a grant program available to businesses and property owners located within the CRA.

Application for a Grant

Facade Grant Program Information

Winter Haven City Hall

451 Third Street, NW

Winter Haven, FL 33881

Phone: (863) 291-5600

Fax: (863) 297-3090





City Hall:  451 Third St. NW, Winter Haven, FL 33881    tel: (863) 291-5600    fax: (863) 291-5623


© 2016 City of Winter Haven, Florida.disclaimer | site usage policy | contact us